000 00605nam a2200229Ia 4500
001 M10173
005 20250219110838.0
008 250219s9999 xx 000 0 und d
020 _a1591396190
100 _a"Chan, Kim W"
245 0 _aBlue ocean strategy
245 0 _bhow to create uncontested market space and make the competit
260 _aBoston
260 _bHBS Press
260 _cc2005
300 _a"xv,240p. : ill. ;24cm."
500 _aincludes bibliography and index
650 _aMarket segmentation
650 _aNew products
700 _a"Mauborgne, Renee"
942 _cBK
999 _c10415
_d10415