| 000 | 00560nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | M10352 | ||
| 005 | 20250219110842.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a8129702541 | ||
| 100 | _a"Keller, Kevin Lane" | ||
| 245 | 0 | _aStrategic brand management | |
| 245 | 0 | _bbuilding measuring and managing brand equity | |
| 250 | _a2 | ||
| 260 | _aDelhi | ||
| 260 | _bPearson Education | ||
| 260 | _cc2003 | ||
| 300 | _a"iii,816p. : ill. ;24cm." | ||
| 500 | _aincludes index | ||
| 650 | _aBrand name products--Management | ||
| 942 | _cBK | ||
| 999 |
_c10602 _d10602 |
||