000 00674nam a2200253Ia 4500
001 M10391
005 20250219110844.0
008 250219s9999 xx 000 0 und d
020 _a0070593922
100 _a"Schultz, Don"
245 0 _aIMC the next generation
245 0 _bfive steps for delivering value and measuring returns using
260 _aNew Delhi
260 _bTata Mcgraw Hill
260 _cc2004
300 _a"xxiii,408p. : ill. ;23.5cm."
500 _aincludes index
650 _aBrand name products
650 _aBusiness communication
650 _aCustomer service
650 _aMarketing
700 _a"Schultz, Heidi"
942 _cBK
999 _c10691
_d10691