000 00549nam a2200217Ia 4500
001 M10581
005 20250219110847.0
008 250219s9999 xx 000 0 und d
020 _a0135553504
100 _a"Malhotra, Naresh K"
245 0 _aMarketing research
245 3 _ban applied orientation
260 _aNew Jersey
260 _bPrentice Hall
260 _cc1993
300 _a"xxxv,857p. : ill. ;26cm."
500 _aincludes index
650 _aMarketing research
650 _aMarketing research--methodology
942 _cBK
999 _c10852
_d10852