000 00623nam a2200241Ia 4500
001 M10629
005 20250219110848.0
008 250219s9999 xx 000 0 und d
020 _a8129709023
100 _a"Gupta, Sunil"
245 0 _aManaging customers as investment
245 0 _bstrategic value of customers in the long run
250 _a1
260 _aDelhi
260 _bPearson Education
260 _cc2005
300 _a"xvii, 205p. : ill. ;23.5cm."
500 _aincludes index
650 _aCustomer satisfaction
650 _aCustomer service
700 _a"Lehmann, Donald R"
942 _cBK
999 _c10879
_d10879