| 000 | 00581nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | M10610 | ||
| 005 | 20250219110849.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a8131204359 | ||
| 100 | _a"De Chernatony, Leslie" | ||
| 245 | 0 | _aCreating powerful brands | |
| 245 | 0 | _bin consumer service and industrial markets | |
| 250 | _a3 | ||
| 260 | _aNew Delhi | ||
| 260 | _bElsevier India | ||
| 260 | _c2006 | ||
| 300 | _a"xvii,467p. : ill. ;23cm." | ||
| 500 | _aincludes index | ||
| 650 | _aBrand management | ||
| 700 | _a"McDonald, Malcolm" | ||
| 942 | _cBK | ||
| 999 |
_c10920 _d10920 |
||