000 00475nam a2200205Ia 4500
001 M10950
005 20250219110855.0
008 250219s9999 xx 000 0 und d
020 _a0070582459
100 _a"Ries, Al"
245 0 _aMarketing warfare
260 _aNew Delhi
260 _bTata Mcgraw Hill
260 _c2003
300 _a"viii,216p. : ill. ;20.5cm."
500 _aincludes index
650 _aMarketing
700 _a"Trout, Jack"
942 _cBK
999 _c11192
_d11192