| 000 | 00560nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | M11121 | ||
| 005 | 20250219110857.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a8126508582 | ||
| 100 | _a"Kotler, Philip" | ||
| 245 | 0 | _aLateral marketing | |
| 245 | 0 | _bnew techniques for finding breakthrough ideas | |
| 260 | _aNew Delhi | ||
| 260 | _bJohn Wiley | ||
| 260 | _c2006 | ||
| 300 | _a"xvi,206p. : ill. ;24cm." | ||
| 500 | _aincludes index. Replaced with the same ed. on 26/10/2021 | ||
| 650 | _aMarketing -- Management | ||
| 942 | _cBK | ||
| 999 |
_c11295 _d11295 |
||