| 000 | 00657nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | M11317 | ||
| 005 | 20250219110902.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a8120330404 | ||
| 100 | _a"Lusch, Robert F (ed)" | ||
| 245 | 0 | _aService dominant logic of marketing | |
| 245 | 0 | _b"dialog, debate, and directions" | |
| 260 | _aNew Delhi | ||
| 260 | _bPrentice HaIl Of India | ||
| 260 | _cc2006 | ||
| 300 | _a"xviii,449p. : ill. ;23.5cm." | ||
| 500 | _aincludes index | ||
| 650 | _aCustomer services | ||
| 650 | _aMarketing--Philosophy | ||
| 650 | _aRelationship marketing | ||
| 700 | _a"Vargo, Stephen L (ed)" | ||
| 942 | _cBK | ||
| 999 |
_c11547 _d11547 |
||