| 000 | 00676nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | M11323 | ||
| 005 | 20250219110903.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a8131206734 | ||
| 100 | _a"Gummesson, Evert" | ||
| 245 | 0 | _a"Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationship" | |
| 250 | _a2 | ||
| 260 | _aNew Delhi | ||
| 260 | _bElsevier India | ||
| 260 | _c2006 | ||
| 300 | _a"xiii,350p. : ill. ;24cm." | ||
| 500 | _aincludes bibliographical references and index | ||
| 650 | _aRelationship marketing | ||
| 942 | _cBK | ||
| 999 |
_c11573 _d11573 |
||