000 00662nam a2200253Ia 4500
001 M231
005 20250218201559.0
008 250218s9999 xx 000 0 und d
020 _a0875845770
100 _a"Barabba, Vincent P"
245 0 _aMeeting of the minds
245 0 _bcreating the market based enterprise
250 _a1
260 _aBoston
260 _bHBS Press
260 _cc1995
300 _a"xv, 247p. : ill. ;24cm"
500 _aincludes bibliographical references and index
650 _aConsumer satisfaction
650 _aMarketing research
650 _aMarketing--Decision making
650 _aNew products
942 _cBK
999 _c1184
_d1184