| 000 | 01481nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | M11722 | ||
| 005 | 20250219110909.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a0070659192 | ||
| 100 | _a"Kerber, Ronald L" | ||
| 245 | 0 | _aStrategic product creation | |
| 245 | 0 | _bdeliver customer satisfaction from every level of your compa | |
| 260 | _aNew Delhi | ||
| 260 | _bTata Mcgraw Hill | ||
| 260 | _cc2007 | ||
| 300 | _a"xviii,318p. : ill. ;24cm." | ||
| 500 | _aincludes index | ||
| 520 | _a"Part I: Key concepts ---Product creation leadership: delivering business results ---Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution ---Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration." | ||
| 650 | _aNew products | ||
| 650 | _aProduction engineering | ||
| 700 | _a"Laseter, Timothy M" | ||
| 942 | _cBK | ||
| 999 |
_c11861 _d11861 |
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