| 000 | 00621nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | M11643 | ||
| 005 | 20250219110910.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a8120324503 | ||
| 100 | _a"Clow, Kenneth E" | ||
| 245 | 0 | _aIntegrated advertising promotion and marketing communications | |
| 250 | _a2 | ||
| 260 | _aNew Delhi | ||
| 260 | _bPrentice Hall Of India | ||
| 260 | _cc2004 | ||
| 300 | _a"xxvii,538p. : ill. ;27.5cm.+1CD-ROM" | ||
| 500 | _aincludes index | ||
| 650 | _aAdvertising communication | ||
| 650 | _aCommunication in marketing | ||
| 700 | _a"Baack, Donald" | ||
| 942 | _cBK | ||
| 999 |
_c11883 _d11883 |
||