| 000 | 00588nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | M11858 | ||
| 005 | 20250219110915.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a074945167X | ||
| 100 | _a"Springer, Paul" | ||
| 245 | 0 | _aAds to icons | |
| 245 | 0 | _bhow advertising succeeds in a multimedia age | |
| 260 | _aNew Delhi | ||
| 260 | _bKogan Page | ||
| 260 | _c2007 | ||
| 300 | _a"xviii,379p. : ill. ;24cm." | ||
| 500 | _aincludes bibliography and index | ||
| 650 | _aAdvertising -- Case Studies | ||
| 650 | _aAdvertising--Campaigns--Case studies | ||
| 942 | _cBK | ||
| 999 |
_c12118 _d12118 |
||