000			01510nam a2200217Ia 4500
001			M11994
005			20250219110917.0
008			250219s9999 xx 000 0 und d
020			_a8126511273
100			_a"Chiaravalle, Bill"
245		0	_aBranding for dummies
260			_aNew Delhi
260			_bWiley India
260			_c2007
300			_a"xviii,364p. : ill. ;23.5cm."
500			_aincludes index
520			_a"Everythin your ever wanted : branding ABCs, when and how to brand, heating up your branding iron -- Building a brand, step-by-step : finding a niche you can fill: researching your market, filling your niche: positioning your brand, putting your brand into words, naming your brand, designing your logo and tagline -- Launching your new brand : countdown to takeoff: planning your brand launch, getting the word out with public relations, advertising and promoting your brand, sending your brand into cyberspace -- The care and feeding of your brand : suiting up a team of brand champions, getting customer to pledge allegiance to your brand, valuing your brand, leveraging brand value with brand extensions and licensing, revitalizing your brand -- Protecting your brand : defending your brand, taking action when bad things happen to good brands -- The part of tens : ten truths about branding, ten branding mistakes and how to avoid them, ten traits of the world's most valuable brands."
650			_aBrand management
700			_a"Schenck, Barbara Findlay"
942			_cBK
999			_c12199 _d12199