000			01369nam a2200241Ia 4500
001			M12025
005			20250219143847.0
008			250219s9999 xx 000 0 und d
020			_a9788120333055
100			_a"Clow, Kenneth E"
245		0	_aIntegrated advertising promotion and marketing communications
250			_a3
260			_aNew Delhi
260			_bPrentice Hall Of India
260			_cc2007
300			_a"xix,515p. : ill. ;28cm."
500			_aincludes index
520			_a"Part 1 : The IMC foundation -- integrated marketing communications -- corporate image and brand management -- buyer behaviors -- promotions opportunity analysis -- Part 2 : advertising management -- advertising design : theoretical frameworks and types of appeals -- advertising design : message strategies and executional frameworks -- advertising media selection -- Part 3 : IMC promotional tools -- trade promotions -- consumer promotions -- personal selling, database marketing, and customer relationship management -- public relations, sponsorship programs, and regulations -- Part 4 : IMC integration tools -- internet marketing -- IMC for small businesses and entrepreneurial ventures -- evaluating an integrated marketing program"
650			_aAdvertising communication
650			_aCommunication in marketing
700			_a"Baack, Donald"
942			_cBK
999			_c12265 _d12265