| 000 | 00550nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | M281 | ||
| 005 | 20250218201600.0 | ||
| 008 | 250218s9999 xx 000 0 und d | ||
| 020 | _a0071133224 | ||
| 100 | _a"Guiltinan, Joseph P" | ||
| 245 | 0 | _aMarketing management | |
| 245 | 0 | _bstrategies and programs | |
| 250 | _a5 | ||
| 260 | _aNew York | ||
| 260 | _bMcgraw Hill | ||
| 260 | _cc1994 | ||
| 300 | _a"xvi, 480p . : ill. ;23cm" | ||
| 500 | _aincludes index | ||
| 650 | _aMarketing management | ||
| 700 | _a"Paul, Gordon W" | ||
| 942 | _cBK | ||
| 999 |
_c1230 _d1230 |
||