| 000 | 00653nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | M304 | ||
| 005 | 20250218201601.0 | ||
| 008 | 250218s9999 xx 000 0 und d | ||
| 020 | _a0071002790 | ||
| 100 | _a"Rapp, Stan" | ||
| 245 | 0 | _aMaximarketing: | |
| 245 | 0 | _bnew direction in promotion advertising & marketing strategy | |
| 250 | _a1 | ||
| 260 | _aNew York | ||
| 260 | _bMcgraw Hill | ||
| 260 | _c1987 | ||
| 300 | _a"x,278" | ||
| 490 | _aMcgraw Hill Marketing Series | ||
| 500 | _aincludes notes and index | ||
| 650 | _aAdvertising | ||
| 650 | _aMarketing | ||
| 650 | _aSales promotion | ||
| 700 | _a"Collins, Tom" | ||
| 942 | _cBK | ||
| 999 |
_c1253 _d1253 |
||