| 000 | 00550nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | M308 | ||
| 005 | 20250218201601.0 | ||
| 008 | 250218s9999 xx 000 0 und d | ||
| 020 | _a0071002782 | ||
| 100 | _a"Rossiter, John R" | ||
| 245 | 0 | _aAdvertising and promotion management | |
| 250 | _a1 | ||
| 260 | _aNew York | ||
| 260 | _bMcgraw Hill | ||
| 260 | _cc1987 | ||
| 300 | _a"xix,649p. : ill. ;21.5cm." | ||
| 500 | _aincludes index | ||
| 650 | _aAdvertising | ||
| 650 | _aMarketing management | ||
| 700 | _a"Percy, Larry" | ||
| 942 | _cBK | ||
| 999 |
_c1256 _d1256 |
||