| 000 | 00727nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | M13236 | ||
| 005 | 20250219143913.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a9780070144965 | ||
| 100 | _a"Belch, George E" | ||
| 245 | 0 | _aAdvertising and promotion | |
| 245 | 3 | _ban integrated marketing communications perspective | |
| 250 | _a7 | ||
| 260 | _aNew Delhi | ||
| 260 | _bTata Mcgraw Hill | ||
| 260 | _c2010 | ||
| 300 | _a"xxxiii,1075p. : ill. ;24cm." | ||
| 500 | _aincludes index | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aDirect marketing | ||
| 650 | _aSales promotion | ||
| 700 | _a"Belch, Michael A" | ||
| 700 | _a"Purani, Keyoor" | ||
| 942 | _cBK | ||
| 999 |
_c13463 _d13463 |
||