| 000 | 00741nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | M13718 | ||
| 005 | 20250219143924.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a9788126525041 | ||
| 100 | _a"Ryans, Adrian" | ||
| 245 | 0 | _aBeating low cost competition | |
| 245 | 0 | _bhow premium brands can respond to cut-price rivals | |
| 250 | _a0 | ||
| 260 | _aChichester | ||
| 260 | _bJohn Wiley | ||
| 260 | _cc2008 | ||
| 300 | _a"xvi,256p. : ill. ;23cm." | ||
| 490 | _aTimes business series | ||
| 500 | _aincludes bibliographical references and index | ||
| 650 | _aBrand choice | ||
| 650 | _aBrand name products | ||
| 650 | _aMarketing | ||
| 650 | _aPrice cutting | ||
| 650 | _aProduct management | ||
| 942 | _cBK | ||
| 999 |
_c13985 _d13985 |
||