| 000 | 00626nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | M13869 | ||
| 005 | 20250219143926.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a9788131727997 | ||
| 100 | _a"Hooley, Graham" | ||
| 245 | 0 | _aMarketing strategy and competitive positioning | |
| 250 | _a4 | ||
| 260 | _bDorling Kindersley | ||
| 260 | _cc2009 | ||
| 300 | _a"xviii,614p. : ill. ;24cm." | ||
| 500 | _aincludes bibliographical references and index | ||
| 650 | _aMarketing --Management | ||
| 650 | _aTarget marketing | ||
| 700 | _a"Nicoulaud, Brigitte" | ||
| 700 | _a"Piercy, Nigel F" | ||
| 942 | _cBK | ||
| 999 |
_c14067 _d14067 |
||