| 000 | 00598nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | M14511 | ||
| 005 | 20250219143940.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a9780070147607 | ||
| 100 | _a"Menon, Arpita" | ||
| 245 | 0 | _aMedia planning and buying | |
| 245 | 0 | _bprinciples and practice in the Indian context | |
| 250 | _a0 | ||
| 260 | _aNew Delhi | ||
| 260 | _bTata Mcgraw Hill | ||
| 260 | _cc2010 | ||
| 300 | _a"xvi,345p. : ill. ;22.5cm." | ||
| 500 | _aincludes index | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aMarketing communication | ||
| 942 | _cBK | ||
| 999 |
_c14729 _d14729 |
||