| 000 | 00715nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | M14726 | ||
| 005 | 20250219143946.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a9780749461256 | ||
| 100 | _a"Plessis, Erik du" | ||
| 245 | 0 | _aBranded mind | |
| 245 | 0 | _bwhat neuroscience really tells us about the puzzle of the br | |
| 250 | _a0 | ||
| 260 | _aNew Delhi | ||
| 260 | _bKogan Page | ||
| 260 | _c2011 | ||
| 300 | _a"xvii,251p. : ill. ;24cm." | ||
| 500 | _aincludes bibliographical references and index | ||
| 650 | _aAdvertising -- Psychological aspects | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aMarketing -- Psychological aspects | ||
| 650 | _aNeuromarketing | ||
| 942 | _cBK | ||
| 999 |
_c14998 _d14998 |
||