000 00519nam a2200217Ia 4500
001 M14880
005 20250219143948.0
008 250219s9999 xx 000 0 und d
020 _a9780070682603
100 _a"Cravens, David W"
245 0 _aStrategic marketing
250 _a8
260 _aNew Delhi
260 _bTata Mcgraw Hill
260 _c2009
300 _a"xvii,726p. : ill. ;25cm."
500 _aincludes index
650 _aMarketing management
700 _a"Piercy, Nigel F"
942 _cBK
999 _c15084
_d15084