| 000 | 00635nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | M15186 | ||
| 005 | 20250219143954.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a9780415896573 | ||
| 100 | _a"Baran, Roger J" | ||
| 245 | 0 | _aCustomer relationship management | |
| 245 | 4 | _bthe foundation of contemporary marketing strategy | |
| 250 | _a0 | ||
| 260 | _aNew York | ||
| 260 | _bRoutledge | ||
| 260 | _c2014 | ||
| 300 | _a"ix,393p. : ill. ;24cm." | ||
| 500 | _aincludes index | ||
| 650 | _aCustomer relations--Management | ||
| 650 | _aRelationship marketing | ||
| 700 | _a"Galka, Robert J" | ||
| 942 | _cBK | ||
| 999 |
_c15390 _d15390 |
||