000 00621nam a2200229Ia 4500
001 M15204
005 20250219143955.0
008 250219s9999 xx 000 0 und d
020 _a9781107644328
100 _a"Donovan, Rob"
245 0 _aPrinciples and practice of social marketing
245 3 _ban international perspective
250 _a0
260 _aNew Delhi
260 _bCambridge Uni Press India Pvt. Ltd.
260 _c2011
300 _a"xix,504p. : ill. ;23cm."
500 _aincludes bibliographical references and index
650 _aMarketing
700 _a"Henley, Nadine"
942 _cBK
999 _c15396
_d15396