000 00606nam a2200217Ia 4500
001 M15444
005 20250219143959.0
008 250219s9999 xx 000 0 und d
020 _a9780749472467
100 _a"Mullin, Roddy"
245 0 _aPromotional marketing
245 0 _bhow to create implement and integrate campaigns that really
250 _a6
260 _aNew Delhi
260 _bKogan Page
260 _c2014
300 _a"xxi,265p. : ill. ;24cm."
500 _aincludes index
650 _a"Sales promotion marketing, Business and economics - marketing - General"
942 _cBK
999 _c15620
_d15620