| 000 | 00677nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | M15547 | ||
| 005 | 20250219144000.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a9781259026812 | ||
| 100 | _a"Zeithaml, Valarie A" | ||
| 245 | 0 | _aServices marketing | |
| 245 | 0 | _bintegrating customer focus across the firm | |
| 250 | _a6 | ||
| 260 | _aNew Delhi | ||
| 260 | _bMcGraw Hill Education | ||
| 260 | _c2013 | ||
| 300 | _a"xxxii,711p. : ill. ;24cm." | ||
| 500 | _aincludes index | ||
| 650 | _aMarketing | ||
| 650 | _aServices industries - Marketing customer services | ||
| 700 | _a"Bitner, Mary Jo" | ||
| 700 | _a"Gremler, Dwayne D" | ||
| 942 | _cBK | ||
| 999 |
_c15657 _d15657 |
||