| 000 | 00583nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | M842 | ||
| 005 | 20250218201611.0 | ||
| 008 | 250218s9999 xx 000 0 und d | ||
| 020 | _a0070063400 | ||
| 100 | _a"Bodian, Nat G" | ||
| 245 | 0 | _aDirect marketing rules of thumb | |
| 250 | _a1 | ||
| 260 | _aNew York | ||
| 260 | _bMcgraw Hill | ||
| 260 | _cc1995 | ||
| 300 | _a"xiiv, 403p. : ill. ;23cm." | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _a"Advertising, Direct-mail" | ||
| 650 | _aDirect marketing | ||
| 650 | _aTelemarketing | ||
| 942 | _cBK | ||
| 999 |
_c1723 _d1723 |
||