000 00683nmm a2200229Ia 4500
001 EBK24618
005 20250328162712.0
008 250328s9999 xx 000 0 und d
020 _a9781352000115
100 _aJohn M T Balmer
245 0 _aAdvances in Chinese Brand Management
250 _a1st ed. 2017
260 _bSpringer
260 _c2017
490 _aJournal of Brand Management: Advanced Collections
650 _aBusiness and Management
650 _aCustomer Relationship Management
700 _a Weifeng Chen
856 _3Click here to access online
856 _uhttps://link.springer.com/openurl?genre=book&isbn=978-1-352-00011-5
942 _cEBK
999 _c172623
_d172623