000 00730nmm a2200229Ia 4500
001 EBK24730
005 20250328162714.0
008 250328s9999 xx 000 0 und d
020 _a9783319169347
100 _aHoward S Gitlow
245 0 _aProceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
250 _a2016
260 _bSpringer
260 _c2016
490 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
650 _aBusiness and Management
650 _aMarketing
700 _a Edward W Wheatley
856 _3Click here to access online
856 _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-319-16934-7
942 _cEBK
999 _c172735
_d172735