| 000 | 00610nmm a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | EBK24743 | ||
| 005 | 20250328162715.0 | ||
| 008 | 250328s9999 xx 000 0 und d | ||
| 020 | _a9783658178222 | ||
| 100 | _aAlexander Dierks | ||
| 245 | 0 | _aRe-Modeling the Brand Purchase Funnel | |
| 250 | _a1st ed. 2017 | ||
| 260 | _bSpringer | ||
| 260 | _c2017 | ||
| 490 | _aInnovatives Markenmanagement | ||
| 650 | _aBranding | ||
| 650 | _aBusiness and Management | ||
| 856 | _3Click here to access online | ||
| 856 | _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-658-17822-2 | ||
| 942 | _cEBK | ||
| 999 |
_c172748 _d172748 |
||