000 00724nmm a2200229Ia 4500
001 EBK24814
005 20250328162716.0
008 250328s9999 xx 000 0 und d
020 _a9783319118062
100 _aDheeraj Sharma
245 0 _aProceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
250 _a2015
260 _bSpringer
260 _c2015
490 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
650 _aBusiness and Economics
650 _aMarketing
700 _a Shaheen Borna
856 _3Click here to access online
856 _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-319-11806-2
942 _cEBK
999 _c172819
_d172819