000 00623nmm a2200217Ia 4500
001 EBK25037
005 20250328162722.0
008 250328s9999 xx 000 0 und d
020 _a9783658139988
100 _aInes Nee
245 0 _aManaging Negative Word-of-Mouth on Social Media Platforms
250 _a1st ed. 2016
260 _bSpringer
260 _c2016
490 _aInnovatives Markenmanagement
650 _aBusiness and Management
650 _aMarketing
856 _3Click here to access online
856 _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-658-13998-8
942 _cEBK
999 _c173042
_d173042