| 000 | 00750nmm a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | EBK25416 | ||
| 005 | 20250328162730.0 | ||
| 008 | 250328s9999 xx 000 0 und d | ||
| 020 | _a9783319241845 | ||
| 100 | _aColin Campbell | ||
| 245 | 0 | _a"Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing" | |
| 250 | _a1st ed. 2016 | ||
| 260 | _bSpringer | ||
| 260 | _c2016 | ||
| 490 | _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science | ||
| 650 | _aBusiness and Management | ||
| 650 | _aMarketing | ||
| 700 | _a Junzhao (Jonathon) Ma | ||
| 856 | _3Click here to access online | ||
| 856 | _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-319-24184-5 | ||
| 942 | _cEBK | ||
| 999 |
_c173421 _d173421 |
||