000 00600nmm a2200217Ia 4500
001 EBK25439
005 20250328162731.0
008 250328s9999 xx 000 0 und d
020 _a9783658124397
100 _aBarbara Kleine Kalmer
245 0 _aBrand Page Attachment
250 _a1st ed. 2016
260 _bSpringer
260 _c2016
490 _aInnovatives Markenmanagement
650 _aBusiness and Management
650 _aMarketing
856 _3Click here to access online
856 _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-658-12439-7
942 _cEBK
999 _c173444
_d173444