000 00677nmm a2200241Ia 4500
001 EBK25451
005 20250328162731.0
008 250328s9999 xx 000 0 und d
020 _a9783658105587
100 _aPeeter Verlegh
245 0 _aAdvances in Advertising Research (Vol. VI)
250 _a1st ed. 2016
260 _bSpringer
260 _c2016
490 _aEuropean Advertising Academy
650 _aBusiness and Management
650 _aMarketing
700 _a Hilde Voorveld
700 _a Martin Eisend
856 _3Click here to access online
856 _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-658-10558-7
942 _cEBK
999 _c173456
_d173456