000 00631nmm a2200229Ia 4500
001 EBK25810
005 20250328162739.0
008 250328s9999 xx 000 0 und d
020 _a9783658135614
100 _aChristoph Burmann
245 0 _aIdentity-Based Brand Management
250 _a1st ed. 2017
260 _bSpringer
260 _c2017
650 _aBusiness and Management
650 _aMarketing
700 _a Nicola Maria Riley
700 _a Tilo Halaszovich
856 _3Click here to access online
856 _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-658-13561-4
942 _cEBK
999 _c173815
_d173815