000 00728nmm a2200229Ia 4500
001 EBK25993
005 20250328162744.0
008 250328s9999 xx 000 0 und d
020 _a9783319169378
100 _aJohn C Rogers III
245 0 _aProceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
250 _a2015
260 _bSpringer
260 _c2015
490 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
650 _aBusiness and Economics
650 _aMarketing
700 _a Charles W Lamb
856 _3Click here to access online
856 _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-319-16937-8
942 _cEBK
999 _c173998
_d173998