000 00732nmm a2200241Ia 4500
001 EBK26031
005 20250328162744.0
008 250328s9999 xx 000 0 und d
020 _a9783319597010
100 _aFrancisco J Martinez Lopez
245 0 _aAdvances in National Brand and Private Label Marketing
250 _a1st ed. 2017
260 _bSpringer
260 _c2017
490 _aSpringer Proceedings in Business and Economics
650 _aBusiness and Management
650 _aMarketing
700 _a Juan Carlos Gazquez Abad
700 _a Kusum L Ailawadi
856 _3Click here to access online
856 _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-319-59701-0
942 _cEBK
999 _c174036
_d174036