| 000 | 00712nmm a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | EBK26283 | ||
| 005 | 20250328162751.0 | ||
| 008 | 250328s9999 xx 000 0 und d | ||
| 020 | _a9783319473314 | ||
| 100 | _aPatricia Rossi | ||
| 245 | 0 | _aMarketing at the Confluence between Entertainment and Analytics | |
| 250 | _a1st ed. 2017 | ||
| 260 | _bSpringer | ||
| 260 | _c2017 | ||
| 490 | _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science | ||
| 650 | _aBusiness and Management | ||
| 650 | _aCustomer Relationship Management | ||
| 856 | _3Click here to access online | ||
| 856 | _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-319-47331-4 | ||
| 942 | _cEBK | ||
| 999 |
_c174288 _d174288 |
||