000 00645nmm a2200217Ia 4500
001 EBK28702
005 20250328165228.0
008 250328s9999 xx 000 0 und d
020 _a9783031098611
100 _aTrevor A Smith
245 0 _aMarketing Effectiveness and Accountability in SMEs
250 _a2022
260 _bspringer
260 _c2022
490 _a"Palgrave Studies in Marketing, Organizations and Society"
650 _aBusiness and Management
650 _aMarketing
856 _3Click here to access online
856 _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-031-09861-1
942 _cEBK
999 _c176707
_d176707