000 00723nmm a2200241Ia 4500
001 EBK29007
005 20250328165235.0
008 250328s9999 xx 000 0 und d
020 _a9783031328947
100 _aJuan Carlos Gazquez Abad
245 0 _aAdvances in National Brand and Private Label Marketing
250 _a2023
260 _bspringer
260 _c2023
490 _aSpringer Proceedings in Business and Economics
650 _aBranding
650 _aBusiness and Management
700 _a Francisco J Martinez Lopez
700 _a Katrijn Gielens
856 _3Click here to access online
856 _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-031-32894-7
942 _cEBK
999 _c177012
_d177012