000 00693nmm a2200241Ia 4500
001 EBK29153
005 20250328165239.0
008 250328s9999 xx 000 0 und d
020 _a9783031365898
100 _aAarti Saini
245 0 _aContemporary Trends in Marketing
250 _a2023
260 _bspringer
260 _c2023
490 _a"Palgrave Studies in Marketing, Organizations and Society"
650 _aBusiness and Management
650 _aMarketing
700 _a Justin Paul
700 _a Satyanarayana Parayitam
856 _3Click here to access online
856 _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-031-36589-8
942 _cEBK
999 _c177158
_d177158