000 00720nmm a2200241Ia 4500
001 EBK29668
005 20250328165251.0
008 250328s9999 xx 000 0 und d
020 _a9783031691928
100 _aJuan Carlos Gazquez Abad
245 0 _aAdvances in National Brand and Private Label Marketing
250 _a2024
260 _bspringer
260 _c2024
490 _aSpringer Proceedings in Business and Economics
650 _aBranding
650 _aBusiness and Management
700 _a Jose Luis Ruiz Real
700 _a Nicoletta Occhiocupo
856 _3Click here to access online
856 _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-031-69192-8
942 _cEBK
999 _c177673
_d177673