| 000 | 00634nmm a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | EBK29834 | ||
| 005 | 20250328165255.0 | ||
| 008 | 250328s9999 xx 000 0 und d | ||
| 020 | _a9783031767784 | ||
| 100 | _aRoss D Petty | ||
| 245 | 0 | _aFrom Marking Products to Marketing Brands | |
| 250 | _a2024 | ||
| 260 | _bspringer | ||
| 260 | _c2024 | ||
| 490 | _a"Palgrave Studies in Marketing, Organizations and Society" | ||
| 650 | _aBusiness and Management | ||
| 650 | _aMarketing | ||
| 856 | _3Click here to access online | ||
| 856 | _uhttps://link.springer.com/openurl?genre=book&isbn=978-3-031-76778-4 | ||
| 942 | _cEBK | ||
| 999 |
_c177839 _d177839 |
||