000 00605nam a2200241Ia 4500
001 M1470
005 20250218201624.0
008 250218s9999 xx 000 0 und d
020 _a0333902750
100 _a"Dholakia, Nikhilesh"
245 0 _aMarketing management
245 0 _bcases and concepts
250 _a1
260 _aMadras
260 _bMacmillan
260 _c1978
300 _a"ix, 643p. ;20.5cm."
500 _aIncludes bibliographical refrences
650 _aMarketing management--Case studies
700 _a"Bhandari, Labdhi"
700 _a"Khurana, Rakesh"
942 _cBK
999 _c2299
_d2299