000 00518nam a2200217Ia 4500
001 M1688
005 20250218201627.0
008 250218s9999 xx 000 0 und d
020 _a0434923001
100 _a"Williams, C Keith"
245 0 _aBehavioural aspects of marketing
250 _a1
260 _aLondon
260 _bHeinemann
260 _c1981
300 _a"ix,235p. : ill. ;23cm."
500 _aincludes index
650 _aConsumers
650 _aMotivation research (Marketing)
942 _cBK
999 _c2464
_d2464