000 00556nam a2200229Ia 4500
001 M1741
005 20250218201628.0
008 250218s9999 xx 000 0 und d
020 _a8120307909
100 _a"Aaker, David A"
245 0 _aAdvertising management
250 _a4
260 _aNew Delhi
260 _bPrentice Hall Of India
260 _cc1992
300 _a"xiii,593p. : ill. ;23.5cm."
500 _aincludes index
650 _aAdvertising--Management
700 _a"Batra, Rajeev"
700 _a"Myers, John G"
942 _cBK
999 _c2513
_d2513